I watched for the 1st time this year & totally enjoyed it. Even tho Taylor Hicks wasn't my 1st choice, I liked him from the very beginning & was glad to see him win. The show IS a marketing tool, but it does give the contestants a chance to try & see if they have what it takes. Granted, few do, but I think it's a fun show & for the most part the contestants really seem to enjoy it. After all...even if they don't win, they get their 15 minutes of fame & you never know what will come of that!